Let’s face it: printing off a gift certificate is cheaper than ordering plastic gift cards. And yet plastic gift cards are a better bet for your business. The first reason is strong enough that it might be enough of a reason all by itself. Gift cards are more appealing to customers. There may not be
Are you starting a new business venture? Sometimes a troubled economy can be a blessing in disguise for people. Whether you get laid off from a job, or you’re fresh out of college and having a tough time looking for that initial employer, an entrepreneurial spirit can emerge. Starting your own business can be a
Walk into a typical store or small business and you’ll see a credit card processing machine plugged into the wall and into the phone. In fact, many of us have had the experience of waiting for someone in the office to get off the phone so the credit card transaction could be completed. Even small
